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+5+5
Your business needs a prediction capability
May 22, 2026

Your business needs a prediction capability

Cost-saving is the obvious AI play. Prediction is the bigger one - and the tools just arrived.

Hugo Pickford-Wardle
Hugo Pickford-Wardle
AI CodingAI Coding
+12+12
Two questions every CFO should ask before the next AI renewal
May 01, 2026

Two questions every CFO should ask before the next AI renewal

GPT-5.5 doubled in price. Claude is throttling on weekday afternoons. Two new frameworks (COMPASS and Tokenomics) now let UK SME leaders answer the question that's been a vibe for two years: what does our AI actually cost, and is it actually worth it?

Hugo Pickford-Wardle
Hugo Pickford-Wardle
AI CodingAI Coding
+8+8
Who does AI actually reach?
Apr 17, 2026

Who does AI actually reach?

New exclusive UK data on teen views on AI . Three major launches today - Opus 4.7, Canva AI 2.0, Codex desktop control. One uncomfortable gap between them.

Hugo Pickford-Wardle
Hugo Pickford-Wardle
World ModelWorld Model
+5+5
AI Isn’t Magic — But It Is Transforming Everything
Jun 13, 2025

AI Isn’t Magic — But It Is Transforming Everything

Your AI Briefing for 7th June - 12th June 2025

Hugo Pickford-Wardle
Hugo Pickford-Wardle
For leaders who want to respond to the AI opportunity rather than react to the AI hype - weekly AI news delivered with pragmatic optimism you can act on.

The AI Optimist | AI news and strategy for leaders

For leaders who want to respond to the AI opportunity rather than react to the AI hype - weekly AI news delivered with pragmatic optimism you can act on.

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