What is the most valuable prediction for your business?

Friends,

Your weekly AI briefing is here—designed to help you respond to AI, not react to the hype. No curve-balls, no strategic U-turns. Just clarity.

In the week that saw a tweet by Sam Altman about an unreleased model that is good at creative writing becoming a global news headline here’s what actually matters:

🔥 URGENT PRIORITIES

Nothing to act on this week.

This is the 6th consecutive week that your AI roadmap remains stable.

🎯 STRATEGIC CONSIDERATIONS

No major shifts.

If you’re already:

✅ Training your organisation to use AI tools

 ✅ Developing your AI tech stack.

✅ have an AI strategy …you’re outpacing 95% of peers.

🤓 GEEK OUT 

AI is about to transform weather forecasting—for everyone

The University of Cambridge and a group of partners just launched a fully AI-driven weather prediction system. It can forecast high-impact weather events days in advance, in seconds—not hours—and without relying on the traditional physics-based systems we’ve used for decades.

The AI model, trained on 40 years of global weather data, has already matched or exceeded the accuracy of conventional methods, especially for short-term forecasts like floods, storms, and heatwaves.

Why it matters: Weather forecasting is hard—and even that’s changing fast. Affordable, accurate prediction tools are coming. Now’s the time to ask: what forecasts would create the most value for your business?

🎨 Weekend Playground: Try SuperWhisper

SuperWhisper was recommended to me by my good friend Ian Broom, who describes it as “an insane productivity jump.”

It’s what Siri should be - talk to your device to get things done in a fraction of the time.

I’ve already been developing a voice workflow that lets me do my best work while walking in nature - this promises to take that even further.

If you’re discovering must-have tools that everyone should know about, do reach out.

📢 Share Your Thoughts

If you’re finding the What Now newsletter helpful, share it with someone else who’s feeling overwhelmed by AI and needs clarity.

If it’s not quite hitting the mark, let us know—what’s one thing we could do better? Just hit reply and tell us.

Have a great week,
Hugo & Ben