Microsoft’s Code Is 30% AI-Written. Yours?

Friends,

Your weekly AI briefing is here—designed to help you respond to AI, not react to the hype. No curveballs. No chaos. Just clarity.

A request: Have you found this newsletter useful? 👉 Share the newsletter with someone you know who needs it.

In the week that Spain lost power. M&S’s entire online shopping went down, It’s a reminder: resilience matters. Some people are even thinking about AI for preppers. (link to Reddit thread. Not business article)

Here’s what’s important to you.

🔥 URGENT PRIORITIES

This is the 3rd week where there is nothing urgent:

✅ No fires to fight
✅ Your AI roadmap remains stable

Use the calm to double down on robustness and experimentation.

🎯 STRATEGIC CONSIDERATIONS

While there are no major shifts, the pace keeps accelerating.

If you’re already...

✅ Training your organisation to use AI tools
✅ Developing your AI tech stack
✅ Working from a clear AI strategy

...you’re outpacing 95% of your peers.

🚗 Horseless Carriages & Business Reinvention

This brilliant essay by Pete Koomen is a must-read.

It looks at how new tech rarely fits neatly into old models—just like the first cars were called “horseless carriages.”

So what?
It’s a practical guide for SME owners to rethink how they productise what they already do.
If you're just bolting AI onto old workflows, you're probably missing the real opportunity.

👉 Read the full essay

🤓 GEEK OUT

🧠 Meta Just Launched Its AI Assistant

Meta is rolling out its own AI assistant across platforms—and it’s surprisingly capable.

So what?
The consumer AI space is heating up fast.
This matters to you because the baseline for what’s possible is shifting—and your customers are noticing.
What delighted last year is now table stakes.

👉 Check out Meta's AI launch

💻 30% of Microsoft’s Code Is Now Written by AI

Yep. Thirty. Percent.
And not just fluff—production-ready code.

So what?
The cost of doing is dropping fast.
This ties right into Chapter 1 of Hugo’s upcoming book: Designing with Intelligence.
It’s not just that AI can help—it’s that not using it is about to get expensive.

👉 Read the article

🎨 WEEKEND PLAYGROUND: Sneak Peek at Hugo’s New Book

Hugo’s opening chapter of The AI Product Management Book: Designing with Intelligence is now ready for your eyes.

It’s a story-driven guide to reinventing your products and workflows in the age of the AI-First Business—and you’re invited to co-create it.

👉 Read Chapter 1
💬 Drop comments. Suggest ideas. Be part of the journey.

📢 Share Your Thoughts

If you’re finding the What Now newsletter helpful, share it with someone else who’s feeling overwhelmed by AI and needs clarity.

If it’s not quite hitting the mark, let us know—what’s one thing we could do better? Just hit reply and tell us.

Have a great week,
Hugo & Ben