AI will reduce costs by over 90%, who will profit from that?

Friends,

Your weekly AI briefing is here—designed to help you respond to AI, not react to the hype. No curve-balls, no strategic U-turns. Just clarity.

In the week that Open AI announced a $20000 a month tier is coming, lots of AI Products were being launched at Mobile World Congress in Barcelona and Alibaba launched another model competing with Deepseek, here’s what matters for you…

🔥 URGENT PRIORITIES

Nothing to act on this week.

This is the 4th consecutive week that your AI roadmap remains stable.

🎯 STRATEGIC CONSIDERATIONS

No major shifts.

If you’re already:

✅ Training your organisation to use AI tools

 ✅ Developing your AI tech stack.

✅ have an AI strategy …you’re outpacing 95% of peers.

Question: AI will reduce costs by over 90%, who will profit from that?

Sam Altman’s announcement of a $20,000/month AI assistant is a textbook example of price anchoring. Expect ChatGPT subscription costs to rise significantly over the next 24 months.

But that doesn’t mean your business case should be built on rising AI costs. This is exactly why, at AI Night School, we teach you how to build your own sovereign AI tech stack—so you’re not dependent on external providers.

Our advice? If you want AI to be a profit driver, you need to own your AI—not rent it.

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🤓 GEEK OUT 

The AI Phone That Knows Everything About You

A new AI-powered phone from Newnal AI just made its debut at Mobile World Congress, and it’s aiming to clone you.

Here’s the pitch: you feed it your entire personal history—social media, medical records, financial data—and it trains an AI model on you. The result? A virtual version of you that sits in a second screen above the main display, helping with tasks like shopping, emails, and even buying car insurance autonomously.

Weekend playground:

Try Gamma to make a presentation look shiny in less than a minute. They have just added a new set of feature that give you more control over the look and feel of the presentation you can produce so that you can stay on brand. You can even upload a presentation to copy over the style-guide.

Have a great week,

Hugo & Ben